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Wednesday, December 17, 2008

MESSAGE: WORLD TELEVISION DAY

WORLD TELEVISION DAY


The World Television Day is celebrated today, 21 November, 2008 across the globe. It would be a happy moment for all human beings since television is an essential item in every house of the world, poor and rich.

UNESCO initiated the day celebrating as World Television Day. It was proclaimed by the United Nations General Assembly in 1996 to encourage global exchanges of television programmes focusing on peace, security, economic and social development and the enhancement of cultural exchange.

Television has become one of the most influential forms of media in our present time. It is the arena where images, forms, styles and ideas surrounding the human existence are mobilized. Television makes its mark as the most popular medium for communication and information because of the considerable convenience it offers to its audience worldwide, of all ages, nationalities and social status.

Television plays an effective role in disseminating information and knowledge and serves a powerful tool for reflecting and shaping human conditions and aspirations. Nowadays Electronic Media plays an important role in the creation and dissemination of local content reflecting the values and experience of local communities. Culture is necessary for the preservation of cultural diversity. Such kind of television programmes enhanced local content production reflecting such values.

Sustaining high quality television programming results to a well-informed enlightened public with the ability to participate in public debates and struggle for political issues of common interest, hence emphasizing the crucial role of television in promoting democracy.

Biswajit
Member, ifop

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